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Absolute Voltage

Branding &Design

​AVB润吉品牌设计咨询

Beijing/北京   

London/伦敦   

Singapore/新加坡

LET’S WORK TOGETHER!

 

We would like to hear from you and learn more about your business. You and us, we can make something different. AVB is a branding company from Beijing(CHN). Brand building is a journey that we are all looking forward to, and we believe, working, communicating with our clients can come up with a brilliant result. Please come my friend, share your thoughts and let’s make it happen.

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FORBOT 人工智能机器人品牌设计

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Logotype & VI 

“FORBOT福必得" 是一家来自中国的家用人工智能机器人品牌,众所周知中国企业在全球人工智能领域占有明显的优势,在品牌设计过程中我们着手把一个蕴含东方文化特色的品牌带入国际化视觉的竞争行列;Logotype以英文字体为主,在优化的过程中保留了字体高识别度的同时,使用圆角化处理更突显了机器人在智能算法的加持下贴合家居使用体验的视觉舒适感。

"FORBOT" is a domestic artificial intelligence robot brand from China. It is well known that Chinese companies have obvious advantages in the global artificial intelligence field. During the brand design process, we set out to bring a brand with oriental cultural characteristics into an international visual Competition ranks; Logotype is based on English fonts, while retaining the high recognition of fonts during the optimization process, the use of rounded corner processing highlights the visual comfort of the robot to fit the home experience under the blessing of intelligent algorithms.

Finished by mid 2021

Prosperous GuSu 繁华姑苏文创设计项目

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Logotype & Packaging 

“繁华姑苏”是姑苏文化新经济探索实践的集合品牌,是集产品、气质、生态、科技于一体的全新集合。此次,我们联合阳澄湖品牌共同打造高端大闸蟹礼盒。希望通过合作,将苏州优秀的文化创意产品包装成具有代表性的品牌,共同开发未来的产品。此外,借助其独特的IP资源,有望通过产业整合的渠道,实现优质资源的互补、共享和流通。

"Prosperous Gusu" is the collection brand of gusu culture new economy exploration practice, is the new collection and integration of products, temperament, ecology and technology. This time, we jointly create a high-end hairy crab gift box with Yangcheng Lake brand. Through cooperation, we hope to package suzhou's excellent cultural and creative products with the "prosperous Gusu" brand, and jointly develop products in the future. Moreover, with the help of its unique IP resources, it is expected to get through the channel of industry integration and realize the complementing, sharing and circulation of high-quality resources.

Finished by late 2020

​Iris Peninsula 辰熙半岛品牌设计项目

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Logotype & VI 

辰熙半岛(Iris Peninsula) 是方恒地产有限公司的高端住宅项目,项目品牌专注于打造法式建筑风格; 在品牌推广中,注入了忠诚和创新的品牌理念,让各个年龄段的消费者都能找到自己的价值追求。鸢尾花作为法国文化的象征,与皇家守护狮子相结合构成品牌标志的涵义-“守护鸢尾花世界的(美好生活)狮子“

Iris Peninsula is a high-end real estate project of Fangheng real estate co., LTD., which focuses on French architectural design style and focuses on urban high- end residential projects. In branding, injected with the concept of loyalty and innovation, so that consumers across the age group can find their own value pursuit.

Finished by early 2020

​Praise of the Temple of Heaven 天坛礼赞

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Illustration & Culture Creation

为纪念紫禁城古建筑600周年纪念活动,AVB品牌设计积极响应文化号召,让创意展示新时代的文化自信!设计上采用了单线条勾线的插画手法,展示了天坛建筑和园林规划的隐含意义。画面中有诸多元素来自天坛的建设理念“九五至尊”,“八柱擎天”,“天圆地方”等代表着文化历史的传承。此设计项目荣获Ubies亚洲创意大奖,设计师入围Ubism创意设计-亚洲Top100设计师。

In order to commemorate the 600th anniversary of the Forbidden City, AVB brand design actively responds to the cultural call, allowing creativity to display the cultural confidence of the new era! The design adopts the illustration technique of single line and cross line, which shows the hidden meaning of temple of heaven architecture and garden planning. Many elements in the picture come from the construction concept of the temple of heaven, such as "ninth five supreme", "eight pillars in the sky", "heaven round and earth", which represent the inheritance of culture and history. This design project won the Ubies Asian creativity award, and the designer was shortlisted in Ubism creative design - Asia's Top100 designers.


 

Finished by late  2019

Haloch Branding 亨程教育品牌设计

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Concepts & Visuals 

​Haloch 亨程教育开拓了留学教育的新天地,除了学业上的帮助更注重培养学生在不同文化环境下的适应能力。品牌设计师将自身留学经历分享于品牌设计项目中,以情感沟通为桥梁增强了品牌识别度的同时更加深了视觉印象, 让身在异国他乡的莘莘学子遇到困难时总能回忆起亨程教育给予的勉励和支持。

Haloch education has opened up a new world of overseas education, focusing on cultivating students' adaptability to different cultural environments in addition to academic help. Brand designers share their overseas study experience in brand design projects, and use emotional communication as a bridge to enhance brand recognition and deepen visual impression, so that students in foreign countries can always recall the encouragement and support from Haloch education when they encounter difficulties.


 

Finished by early 2019

Subculture 阳光诗语品牌设计

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Branding & VI 

Sunculture品牌领占先机,把天然的有机牧场搬到了中国消费者的餐桌,并面向广大的中国市场提供优质的有机食品。 为了明确品牌的定位:“来自加拿大的高品质进口农产品”,AVB品牌设计为其量身打造了完整的品牌设计体系。在设计之初以“枫叶之邦,万亩良田”的设计构思原汁原味的保留了中国人民对加拿大的传统印象。在后续的设计中,大胆使用色彩突显作物的本性与天然。

Sunculture takes the lead and moves the natural organic farm to the dining table of Chinese consumers, and provides high-quality organic food for the vast Chinese market. In order to define the brand positioning: "high-quality imported agricultural products from Canada", AVB brand design tailor-made a complete brand design system for it. At the beginning of the design, the design concept of "maple leaf country, ten thousand acres of fertile farmland" retained the Chinese people's traditional impression of Canada. In the subsequent design, bold use of color to highlight the nature and nature of the crop.


 

Finished by mid  2018
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